GEEC 301 | Course Introduction and Application Information

Course Name
The Dynamics of Fashion Industry
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEEC 301
Fall/Spring
2
2
3
4

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s)
Course Objectives • Focuses on the nature of the fashion enterprise system and its business organizations. • Examines the role fashion business plays in society. • Provides an overview of the functions, institutions, principles and practices of fashion business. • Provides an overview of fashion brands in terms of the fashion industry.
Learning Outcomes The students who succeeded in this course;
  • Observe the industrial and commercial development in fashion and textile industries.
  • Evaluate the social and economic dynamics of the fashion business.
  • Distinguish the major forms of fashion business organizations.
  • Learn the dynamics behind growth of fashion business and the future prospects of the industry.
Course Content The course is designed to teach the principles and scope of fashion business; the environmental, social, economic, demographic and psychological factors that influence the industry; the reasons behind growth and expansion; types of ownership; the structure of the fashion organizations; and the roles of designer, producer and retailer in fashion business.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction and Course Orientation ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
2 The Language of Fashion: Main Concepts Fundamentals of Fashion Business, Historical Perspective to Fashion ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
3 Principles of Fashion, The Environment of Fashion and the Fashion Consumer ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
4 The Movement of Fashion: Fashion Theories ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
5 The Business of Fashion: Levels & Roles ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
6 Product Development, Fashion Forecasting ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
7 MIDTERM PRESENTATIONS
8 Women’s , Men’s Children’s Apparel, Cosmetics and Fragrances,Home Fashions ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
9 Global Fashion Markets: Fashion Calendar and Trade Shows, Global Fashion Weeks ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
10 Apparel Production, Fashion Merchandising / Fashion Retailing ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
11 Contemporary Fashion Designers ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
12 Fashion Auxiliary Services / Fashion Careers ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
13 Fashion Brand Communication / Digitalization of Fashion Communication ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
14 FINAL Project Presentations / ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
15 Review of the semester
16 Review of the Semester

 

Course Textbooks
  • "The Dynamics of Fashion," (1999), E. Stone, Fairchild Books
  • "Fashionomics," (2013), D.W. Reamy and D. W. Arrington, Pearson.
  • ‘’Inside the Fashion Business’’ (Jarnow&Dickerson)   6th Edition
  • ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson)
  • ‘’100 Contemporary Fashion Designers’’ (Taschen)
  • ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition
  • ‘’Clothing Technology’’ 5th edition
References
  • "Mastering Fashion Marketing," (2009), T. Jackson and D. Shaw, Palgrave Master Series
  • "Fashion Retailing," (2006), E. Diamond, Pearson

"The Fashion Handbook," (2006), T. Jackson and D. Shaw, Routledge "Fashion & Sustainability," (2012), K. Fletcher & L. Grose, Laurence King Publishing

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
20
Presentation / Jury
Project
1
40
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
30
Final / Oral Exam
Total

Contribution of Semester Work to Final Grade
60
Contribution of Final Work to Final Grade
40
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
2
32
Laboratory / Application Hours
Including exam week: 16 x total hours
16
2
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
12
Presentation / Jury
Project
1
20
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
14
Final / Oral Exam
    Total
110

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1 To be able to scientifically examine concepts and ideas in the field of sociology; to be able to interpret and evaluate data.
2 To be able to define classical and contemporary theories in sociology; to be able to identify the differences and similarities among those theories and to be able to evaluate them.
3 To be able to critically use the knowledge acquired in the field of sociology
4 To be able to plan and conduct, individually or as a member of a team, an entire sociological research process with the knowledge of methodological requirements of the field.
5 To be able to identify and evaluate local, regional and global issues and problems.
6 To be able to share their ideas and solutions supplemented by qualitative and quantitative data in written and oral forms.
7 To be able to make use of other disciplines related to sociology and to have core knowledge related to those disciplines.
8 To be able to follow developments in sociology and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1)
9 To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
10 To be able to use a second foreign language at the intermediate level.
11 To have social and scholarly values and ethical principles during the collection and interpretation of data for implementation, publication, dissemination, and maintenance
12 To acquire life long learning abilities that will enable the socially responsible application of knowledge based on their field of study to their professional and everyday lives.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest