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Department of Sociology
GEEC 301 | Course Introduction and Application Information
| Course Name |
The Dynamics of Fashion Industry
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
GEEC 301
|
Fall/Spring
|
2
|
2
|
3
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Service Course
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionQ&ALecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The objective of this course is to focus on the nature of the fashion enterprise system and its business organizations. More over it provides an overview of the functions, institutions, principles of fashion business and fashion brands in terms of the fashion industry. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | The course introduces the principles and scope of fashion business; the environmental, social, economic, demographic and psychological factors that influence the industry; the reasons behind growth and expansion; types of ownership; the structure of the fashion organizations; and the roles of designer, producer and retailer in fashion business. |
| Related Sustainable Development Goals |
|
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction and Course Orientation General Introduction to the Business of Fashion | |
| 2 | The Language of Fashion: Main Concepts Fundamentals of Fashion Business, Historical Perspective to Fashion | ’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books Unit One The Changing World of Fashion: chapter: A Century of Fashion |
| 3 | Principles of Fashion, The Environment of Fashion and the Fashion Consumer | ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books , Unit One The Changing World of Fashion, chapters: The Nature of Fashion & The Environment of Fashion |
| 4 | The Movement of Fashion: Fashion Theories | ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit One The Changing World of Fashion: chapter: The Movement of Fashion |
| 5 | The Business of Fashion: Levels & Roles | ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit One The Changing World of Fashion, chapter: The Business of Fashion |
| 6 | Fashion Consumers & Product Development | ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books,Unit Three The Secondary Level: The Producers of Apparel, chapters: Product Development |
| 7 | Fashion Industry Products - Midterm Project Deadline | ’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books; Unit Three The Secondary Level: chapters: The Producers of Apparel, Women's Apparel, Men's Apparel Children's Apparel |
| 8 | Fashion Retailing and Merchandising | ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit Five The Retail Level: chapter: The Markets for Fashion: Fashion Retailing |
| 9 | Global Fashion Markets: Fashion Calendar and Trade Shows, Global Fashion Weeks | ‘’The Dynamics of Fashion," (2018), E. Stone, Fairchild Books, Unit Five The Retail Level: chapters: The Markets for Fashion Global Fashion Market, Sourcing and Merchandising |
| 10 | Fashion Business Ethics & Sustainability | ‘’Fashion and Sustainability’’ (2011) K.Fletcher, L. Grose, Laurence King Publishing Ltd: chapter 2: Transforming Fashion Systems |
| 11 | Luxury Branding | ‘’Fashion Marketing," (2007), T. Hines, M.Bruce, Elsevier Ltd. chapter 7: Competitive Marketing Strategies of Luxury Fashion Companies |
| 12 | Digital Luxury | ‘’Fashion Marketing," (2007), T. Hines, M.Bruce, Elsevier Ltd. chapter 7: Competitive Marketing Strategies of Luxury Fashion Companies |
| 13 | FINAL PROJECT PRESENTATIONS | |
| 14 | FINAL PROJECT PRESENTATIONS | |
| 15 | Semester Review | |
| 16 | Semester Review |
| Course Notes/Textbooks |
|
| Suggested Readings/Materials |
|
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
15
|
| Presentation / Jury |
1
|
45
|
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
2
|
32
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
2
|
32
|
| Study Hours Out of Class |
5
|
2
|
10
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
6
|
6
|
| Presentation / Jury |
1
|
25
|
25
|
| Project |
1
|
15
|
15
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
120
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To have the knowledge of classical and contemporary theories in sociology, and be able to comparatively analyze these theories. |
-
|
-
|
-
|
-
|
-
|
|
| 2 |
To have the knowledge of main methodological approaches in sociology as well as social research and data analysis methods. |
-
|
-
|
-
|
-
|
-
|
|
| 3 |
To have knowledge in the fields of general sociology, sociology of institutions, social structure and change, and applied sociology. |
-
|
-
|
-
|
-
|
-
|
|
| 4 |
To be able to determine the appropriate methods in the design of the planning stage and conclusion of a sociological project, individually or as part of a team. |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
To be able to diagnose the social dynamics behind personal problems by using sociological imagination. |
-
|
-
|
-
|
-
|
-
|
|
| 6 |
To be able to define social problems at local, national, and global level, and offer new policies for solutions. |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
To be able to apply commonly-used computer programs for data collection and analysis in sociological research. |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
To be able to develop a socially responsible, scientific and ethical perspective regarding the collection, analysis, interpretation and presentation of data. |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
To be able to analyze different aspects of the social world by drawing on the knowledge produced by other disciplines of the social sciences. |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to constantly renew herself/himself professionally by following scientific and technological developments in sociology and social research. |
-
|
-
|
-
|
-
|
-
|
|
| 11 |
To be able to collect sociological data and communicate with sociologists and other social scientists in a foreign language ("European Language Portfolio Global Scale", Level B1). |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
To be able to speak a second foreign at a medium level of fluency efficiently. |
-
|
-
|
-
|
-
|
-
|
|
| 13 |
To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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